Marketing planning The role of marketing planning is to make the process of: analyze the environment, analyze the market and competition. analyze the internal situation to analyze the capacity and resources (financial, human, technological and material) available to the company. establishing marketing objectives, taking into account the analysis made previously, and the aspirations of the company. designing [...]

5. Fieldwork Once designed our questionnaires, we work in the field, that is, we give effect to the survey. To do this we must determine in advance who will be responsible for conducting the surveys, the places where they performed (taking into account the people surveyed), and the time to be performed. 6. Counting and coding results Once we have done our surveys, we proceed to count and codify the [...]