Differentiation, also known as product differentiation is a feature with which a product or service that makes it different and distinguishes it from other competing products. The idea of ​​offering a differentiation is to offer a unique and original, allowing us to distinguish ourselves from the competition and that is the reason why customers prefer us to us before her. Provide a distinction [...]

Sales promotions are incentives shaped by special offers, discounts, coupons, gifts, sweepstakes, contests, bonuses, etc.., That are intended to promote the sale of products, leading consumers to opt for the purchase. We can use sales promotions when launching a new product, where sales have fallen, when we want to achieve customer loyalty, to cope with competitive strategies, or any time we want [...]

One way to understand the use of marketing in a business or enterprise, through knowledge of their duties. Let’s look at what are the main functions of the marketing or, in other words, what are the main functions of the area, department or persons responsible for marketing a business: Market Analysis The primary function of marketing is to analyze the market, which is to analyze the needs, [...]